CV / Resume
April 2009 – Feb. 2011
Albader Enterprise for Restaurants
Marketing Manager
Riyadh, Saudi Arabia
This company is active in restaurants operation all over Saudi Arabia, with 94 branches of 6 international brands (Sizzler House, Cinnabone, Canton, Tako Hut, Roma Way and Coffee Aroma).
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Reporting to CEO and managing about 50 personnel, I was responsible for:
1- Developing and executing Creative Economic marketing plans & Public Relationship campaign.
2- Developing and implementing new marketing strategies and procedures.
3- Does Customer Relations & Creating Data Base
4- Setting marketing policies, but remain flexible when customer condition requires.
5- Actively communicate within cross functional departments and Sales to increase general awareness of current events within the Food service industry and to share product and promotional information
6- Asses Market needs and wants - be proactive and not reactive to the market.
7- Developing and train staff members to handle portfolios / projects.
8- Prepare Budget, expenditures, returns on invested capital, cost analysis in coordination with production / Sales / Finance in relation to sustainability and profitability of the business.
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My main achievement in this job include:
a- Qualitative:
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Umbrella branding for the whole group.
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Creating a huge customers'data base (around 120.000 customers) from different sources: (Evaluation card, Ramadan gifts & Public Training Forms)
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Flanking technique for Cinnabone (for diabetic).
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Demand Management by Flanking technique via Launching "neighbors' meal" project (+35% sales growth).
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Outstanding Diversification: new meals for new huge segments (patients).
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Establishing HB’s Social Service Center: Working hardly in Public Relationship campaigns with initiative, economic & interactive way in Promotion: In health care (Tanita Device), self development (segmented Public Training) & kids care (Educational stories, "kiddy Cook" competition, School Visits) fields.
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Work closly with ISO 26000’s team “ISO in social responsibility”
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A lot of alliances with most prestegious organizations in KSA: Banks: Alrajhy, Alriyadh, Samba & Telecommunications: STC, Mobily.
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Great negotiations based benefits from all participant (Goody, Haz medical, banks, Over Club, Swiss Arabian…etc…).
b- Quantitative:
90% from restaurants were in decline phase in 2008, 78% achieving positive growth in 2010.
Feb 2007 – March 2009
HRD Training Inst.
Training Expert
Riyadh , Saudi Arabia
This company is active in providing a wide range of soft skills programs to organization all over Saudi Arabia, represents American University of London in KSA
Reporting to Deputy GM, I was responsible for:
• providing a wide range of Courses:
“Principles of Marketing” for Master & PhD’s applicant, TOT & Soft Skills.
Main achievement:
- Executed the Largest Pharmaceutical Training Project In Kingdom (TADAWI
Group):
Trained More Than 1800 Trainees, Including All Career Levels (Pharmacists -
Sales & Med. Reps. - Supervisors- Warehouse & Top Management: Area, Sales,
BD & HR Managers).
- The youngest trainer in HRD’s 58 full timer training team.
- One of only 3 trainers in KSA accredited at “Advanced Electronic Company” in “Train of Trainer”.
Feb 2005 - Jan 2007
ISIS Cosmoceutical
Marketing Manager
Riyadh , Saudi Arabia
This multinational French company is active in manufacturing & distributing Pharmaceutical product all over the world.
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Reporting to GM, I was responsible for:
- Preparing Strategic Plans (GCC & Ukraine).
- Develops annual marketing plans in conjunction with the sales department which
entails detailed activities during the fiscal year which will focus on meeting
organizational objectives.
- Exploring ways of improving existing products and services, and increasing
Profitability.
- Identifying target markets and developing strategies to communicate with them.
- Matching Market Dynamics & PLC to Choose the Most Proper Strategy:
- Continuous Screening of Market to Assess Any Valid Opportunity for
Development.
- Monitoring and analyzing market trends, competitors, products and services.
- Manage the Marketing Department Budget and delivery of all marketing activities
within the agreed budget.
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Main achievment:
- Employees Loyalty Creation program.
- Changing company’s broad positioning as “product diffrentiator” from “Cosmetics” to “Cosmoceutical” is overcoming competitors.
- Market Development in target audience (IM, Gyna)
- Flanking Technique in Glyco-A (+345% sales growth).
- Flanking Technique in Moisturizer (+416% sales growth).
- One of the best negotiation process in whole pharmaceutical field with Atlas Chain
Pharmacy (offers designing & need shaping).
- Solving many problems with ovearsease suppliers.
Mar 2003 - Nov 2004
SERVIER
Med. Rep.
Qalubiya , Egypt
This multinational French company is active in manufacturing & distributing Pharmaceutical product all over the world.
Reporting to District Manager, I was responsible for:
- Personal Selling Activities as: Prospecting, Persuading customers (need
Satisfaction & need shaping), Customer Relations, Follow up...Etc...